EvelineCharles Salons | Spas | Beauty MD is your Total Beauty Destination in Edmonton. We are one of the most recognized names in the Canadian hair salon and day spa industry, providing outstanding services and products and Results Driven Beauty.
We are a full-service hair salon and day spa, offering the finest in hair cutting, colouring and styling, esthetics, massage, body treatments, laser hair removal, skin resurfacing, Botox, lip enhancements, and more. In addition, we offer the exclusive EC product line, formulated for body care, hair care, hair colour, nail care, and skin care.
The EvelineCharles experience fulfils all senses. Whether you are looking for a day at the spa, a lunchtime Beauty MD appointment, or a trendy haircut, we offer a professional team of dedicated staff, unparalleled service, and an experience that embodies style and luxury.
Visit us at West Edmonton Mall
Eveline started as hairstylist in 1974, and she continued to grow her business in the following years with EvelineCharles Salons | Spas | BeautyMD, after 43 years of business she has expanded to seven locations between Edmonton and Calgary. In 2005, the first EvelineCharles Academy was opened in Edmonton, a beauty institute that that offers cosmetology, esthetics and makeup artistry courses, which is the largest in Canada. In 2010, she opened her new state of the art EvelineCharles Academy in Calgary. EvelineCharles Labs opened in 2016, manufacturing products in the personal care business. The company is now expanding into franchising and plans to franchise across Canada with the Hudson’s Bay and Saks Fifth Avenue.
Involved in the community, Eveline is also a founding member of the Board of Directors for the Compassion House Foundation – where breast cancer patients receive support during diagnosis, treatment and recovery. Other organizations that are supported include Youth Emergency Shelter Society (YESS), Stollery Children’s Hospital, Canadian Cancer Society, Canadian Diabetes Association, United Way, and UNICEF.
In 1995, Lina joined EvelineCharles Salons | Spas | Beauty MD working at the location level, where she was recognized as Spa Manager of the Year by Spa Management Magazine. Over the years, Lina led many departments including product development, marketing, and operations. Her comprehensive understanding of each department makes her an integral member of the executive team. As President, Lina now works in the strategic level, guiding the encapsulated and vertically integrated business and overseeing the company of 215 employees.
EvelineCharles innovative nature is driven by Lina’s tenacious need to exceed the beauty industry’s boundaries, which is why the company has branched into custom formula design and manufacturing through EC Labs for the health and beauty industry. Throughout the implementation of the EC Labs business model, Lina continues to work with an international team of formulators and chemists as well as with the Alberta Government, in order to diversify the Canadian export industry.
Lina assisted in the implementation of EC Academy, further vertically integrating the company. In addition to the various full-time and part-time courses that EC Academy offers, Lina envisioned bringing the beauty education online. This idea was accomplished through the EC Virtual Classroom, an online makeup course that is offered nationwide. As Lina grew up in the small town of Falher, Alberta, she saw the need for a platform that provided opportunities and education to these remote areas.
As an advocate for the beauty industry, Lina is a keynote speaker at colleges and universities throughout Western Canada. Lina refers to her Marketing Diploma from NAIT as the launching point of a career she is passionate about. To raise the bar in the beauty industry, Lina delivers national and international workshops on topics such as product development, marketing, salon and spa operations, succession planning, and successful business management models. Her success has been recognized by the Young Presidents Organization (YPO) and the World Presidents Organization (WPO).