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MEDIA ALERT- PHOTO OPPORTUNITY 

FOR IMMEDIATE RELEASE

EvelineCharles Creative team present Apocalyptic Romance and
EvelineCharles Academy present 60s & 70s at Western Canada Fashion Week Salon Showcase 

EDMONTON, ALBERTA (September 21, 2011) WCFW's Salon Showcase night is a rarity in the local fashion community. The opportunity to demonstrate a theme and story featured through hair design is something that both our students and our professional salons look forward to each season.

The EC Salon Creative Team will be featuring an Apocalyptic Romance theme where grunge (the last days on earth) meets lux. The story will be transcribed through every strand of hair, strike of makeup and fingertip- the models will be showcasing EC's new Half-moon, V-Gap and Extended French nail design adapted from innovative two-tone nail designs that have recently appeared on the nails of celebrities and runways of major designers like Alexander McQueen, Jason Wu and Christian Dior.

The Academy chose a 60s and 70s theme for inspiration as the 60s brought in bold cuts and colours which allows the students to showcase their talents from Sassoon cutting techniques and theory they're currently learning and the 70s which brought in dishevelled waves and cuts and colours. Both these eras are seen on today's runway and the Academy transforms them into everyday wearable looks. 

EVENT DETAILS
What:
EvelineCharles at Western Canada Fashion Week, Salon Showcase
Who: Creative Leader, Dean Allan, directs the EvelineCharles Creative Team in runway show, Apocalyptic Romance. EC Academy instructors lead students in 60s- 70s themed runway show for the Salon Showcase presentation.
Where: Trans Alta Arts Barns
When: Sunday, September 25, 2011 
7pm - 8pm: Cocktail Hour
8pm - 10pm: Salon Showcase

*Media are invited to take photos

For more information or to arrange an interview please contact:
Suzy Kenny
Brand Director
EvelineCharles Salon/Spa/BeautyMD/Academy
780-409-1381
suzy@evelinecharles.com

Tickets can be purchased at the door or at Tix on the Square.

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