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FOR IMMEDIATE RELEASE

Edmonton-based beauty giant unveils new products and packaging
EvelineCharles is proud to announce the release of its highly anticipated hair complexes,
and gives a sneak peek of some new packaging

EDMONTON, ALTA. (January 16, 2013) - This week EvelineCharles Salons|Spas|Beauty MD releases its new hair complexes, and gives the public its first look at some new product packaging. EvelineCharles' complexes join the brand's extensive hair care line, and help demonstrate the company's continued commitment to beauty and to the health of hair.

EvelineCharles' salon director, Cyndi Isaac, states, "Complexes are formulated to improve the integrity of the inner hair fibre. They are designed to be used once a week in conjunction with a mask or conditioner in order to treat the internal and external structures of the hair. You'll notice a difference after the very first treatment and with regular use, a transformation."

Color Protect Luminous Complex is formulated for hair color that is prone to fading, and will add brilliant shine while maintaining the integrity of the hair.

Nutrient Rich Reparative Complex helps to restore hair that is lacking inner strength. It nourishes extremely dry, brittle and damaged hair, leaving it soft and shiny.

When asked what makes these products so effective, Isaac says, "EvelineCharles' complexes are full of antioxidants and nutrients, so they add flexibility and elasticity to hair. The different formulas have been designed to address very specific hair types and challenges. "

The research and development that goes into creating EvelineCharles' product is what makes it so unique. This Edmonton-based company works closely with active ingredient manufactures around the world to create one-of-a-kind, top-of-the-line product formulas. With the help of chemists in Canada, the United States, France, Italy, Spain and Germany, EvelineCharles is able to provide quality products that meet client needs and exceed industry expectations.

Products are available online at www.evelinecharles.com and at all EvelineCharles locations.

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About EvelineCharles Salons|Spas|Beauty MD
With nine locations across Western Canada, EvelineCharles Salons|Spas|Beauty MD is the country's premier beauty destination- offering our clients an unparalleled salon and spa experience. With a team of passionate professionals, our mission is to provide clients with outstanding services and products and trusted beauty expertise.

EvelineCharles' vision is to raise the standards of the beauty industry by embodying the change we want to see and leading by example. We hope the quality, dedication and expertise that transcends through EvelineCharles' salon and spas, hair and skincare product lines, services and Academies will inspire organizations to exceed client and industry expectations.

For more information about EvelineCharles' new products and packaging, or for media inquiries, please contact:
Jessica Bateman
Public Relations & Branding Coordinator
jessica@evelinecharles.com
780.409.1381