Job Description
Duties |
A career with EvelineCharles is an exciting and rewarding opportunity to be part of growing company leading the beauty industry. With ten locations across Western Canada, EC cultivates creativity and an entrepreneurial spirit within our team. You will work with people who are driven and passionate about achieving goals.
SCOPE AND GENERAL PURPOSE: The Emerging Marketing Coordinator will provide support and assistance to initiating and implementing emerging media initiatives to promote digital marketing innovation and growth opportunities.
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| Organization & Responsibilites |
Digital In-Store Media:
• Coordinate all digital assets (images, videos, audio, and text content) within EvelineCharles locations.
• Maximize retail areas through strategic use of digital media (TVs).
E-Marketing:
• Manage and update evelinecharles.com and ecacademy.com.
• Work closely with graphic designer for creative implementation of marketing strategies.
• Act as main point of contact for execution of SEO strategy.
Emerging Marketing:
• Digital media: design and distribute to websites including Picasa, SmugMug, Flickr, and YouTube.
• Social media: create, manage, and monitor efforts on Facebook, Google, MySpace, LinkedIn, Twitter and other social media that emerges.
• Develop and manage RSS feeds, news feeds, webinars and podcasting services.
• Multimedia packages: develop and coordinate interactive presentations, brochures and video.
• Be an expert in emerging digital media with a deep passion for the future of media channels.
• Grow deep knowledge and understanding of new and emerging media platforms, the technology that drives them, and the best marketing applications of those platforms.
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