EvelineCharles Diary of a Collection

Posted August 16, 2010 by Kathleen Nixon.

 Diary of a Collection

Two times a year, just like the runways, EvelineCharles updates cuts, colors and makeup trends. Behind the scenes, it takes months of conceptualizing, research and planning to get in store, but to the general public it's just an expected thing.
Here is some insight into our seasonal collections from beginning to end.

Fall 2010.

March 10, 2010 - Corporate office plans the timeline, shoot and release dates of the coming collection for August.

March 15, 2010. Memo's are sent asking each location to brainstorm what they see as a coming [...]