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MEDIA RELEASE

FOR IMMEDIATE RELEASE

EvelineCharles Academy Students Place Top 10 in
Prestigious Sassoon Academy School Cut & Color Competition

Fourth annual contest celebrates the talents of hair design students across North America

EDMONTON, ALBERTA (January 3, 2012) -The top 10 finalists for this year's annual Sassoon Academy School Connection (SASC) Cut and Color Competition have been announced. And from Edmonton, Alta., EvelineCharles Cosmetology (hair design) students take five of the final top 10 contestant spots. The first, second and third place winners will be announced by Sassoon Academy and their industry partner, Nuts and Bolts Training Company on Sunday, January 30 at the awards ceremony at the International Salon and Spa Expo (ISSE) conference in Long Beach, Calf. (Jan. 28-30, 2012).

"Rarely is Alberta labeled as a trendsetting destination in the International hairstyling world, and we couldn't be more thrilled that our Cosmetology students at EvelineCharles Academy are changing that perception by captivating this international attention," says David Son, marketing and admissions director, EvelineCharles. "The students have proudly put Edmonton on the map and we're honoured to be recognized by the world- renowned Creative team at Sassoon Academy."

To gain entry, 166 contest hopefuls submitted before and after photos of their best work, 12 of which were from EvelineCharles Academy Edmonton. Each submission was anonymously analysed by the Sassoon Academy Creative Team, and only 10 met the strict Sassoon standards. From there, the finalists fly from across North America to Long Beach to learn if they'll receive the prominent top three spots along with enviable cash and educational prizes from Sassoon.

"We're also excited to send 125 of our EvelineCharles students from both our Edmonton and Calgary Academy to this year's ISSE- flight and accommodation we proudly include in our tuition for cosmetology and esthetics," says Son. "Students will take part in the most relevant shopping, networking and educational experience available in the industry today at the biggest beauty exposition and educational event on the West Coast. With Private Sassoon Technical Performances for Cosmetology students, and a Dermalogica tour in Los Angeles, Calif. for Esthetics students, this competition and trip has been a highlight of our full-time, one-year education students for the past four years."

In alphabetical order, here are the 2011 SASC Cut & Color Top 10 Finalists!


Amber Evans - Eric Fisher Academy
Andrea Phillips - Cameo College of Essential Beauty
Apryl Nygaard - EvelineCharles Academy
Dzvinka Kovaltchouk - EvelineCharles Academy
Estrella Garcia - Cameo College of Essential Beauty
Huong Thai - EvelineCharles Academy
Jenna Corbiel - EvelineCharles Academy
Rebecca Brown - EvelineCharles Academy

Suzanne Kroon - Cameo College of Essential Beauty
Veronica Gabel - Hays Academy of Hair Design

With top celebrity and industry leaders like: Nick Arrojo, Damien Carney, Martin Parsons, Tony Ricci, Mark Hayes and Kim Vo, the event will sure entertain the tens of thousands in attendance each year.

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For further information on EvelineCharles Academies or to book an interview with brand representatives, please contact Jacqueline Tyler, EvelineCharles PR coordinator by email, jacqueline@ecacademy.com or by phone, 403. 476.0599 or 403. 669.6606.

For complete list of ISSE events and further information visit their website http://www.probeauty.org/isselb/

About EC Academy
Founded: November 2005
EvelineCharles Academy was designed to raise the level of education for future industry leaders in the fields of cosmetology (hair design), esthetics, medical esthetics and makeup. The NAIT business training program has been integrated into the curriculum to foster future business owners graduating from the EvelineCharles Academy. Both the Calgary and Edmonton Academy educate students from all over the country where in return; also meet the needs of the cities ever-growing fashion and beauty industries. For more information visit, www.ECAcademy.com