Behind-the-scenes of EvelineCharles Academy new Print and Media Campaign Shoot

Posted January 20, 2012 by Jacqueline Tyler.

Behind-the-scenes of EvelineCharles Academy new Print and Media Campaign Shoot

Motivated by the words; Passion, Drive, Creativity and the colours; Red, Blue, Yellow, EvelineCharles Academy had its new campaign message that would be translated through hair, makeup and wardrobe.

The hair and beauty industry is everything fashion, art, design, and creativity though extremely personal and emotional at the same time. And while EvelineCharles Academy has numerous points of difference in its approach to the industry from a business perspective in its Nuts and Bolts Training, NAIT credits and courses, and ITEC certification to build retail, HR, marketing, administrative and client retention skills, the brand felt it was time to ramp up the profile of the dynamic medium of hair and beauty! Specifically, promote the talents of the students, the endless opportunities of the industry, the innovativeness of the trade and how one could have a career in beauty in less than one year. A career that opens numerous doors from working with hair design as a hair stylist, to working in spa like settings as an esthetician, the whole field requires individuals (industry leaders) for creativity and interpretation. EvelineCharles Academy offers the tools and techniques required to become marketable enough to connect and work with the high-end side of the fashion industry with models, photographers, ad campaigns, designers, runways, to life's big everyday moments servicing and maintaining client needs. There's a place for everyone in this business.

EvelineCharles was thrilled to partner up with Sophia Models Int, who provided three stunning models, Ashley, Yvette and Jennifer and clothing by Holt Renfrew in The CORE Shopping Centre and by Mealan Women's Finery located on 4st. S.W. Calgary. Stay tuned to see official campaign looks shot by local, upcoming photographer, Ashley Tyler from IStruck Media.